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Buying diamonds on the internet can be quite scary and in some cases, not advisable.
YES, we have a solution...always use an advocate.


An advocate is a living, breathing person who is skilled, experience and knowledgeable with a keen eye for beauty. Mark is that guy. With over 39 years in the loose diamond business, Mark developed an understanding of the beauty in a diamond and looks at each an every stone he sells with the same critical eye. He is known for being exceptionally picky and that is exactly why you want him as your advocate. His steadfast desire to provide you a great diamond (no matter what the budget) will give you confidence of great value and a most importantly, a beautiful stone. Mark is so helpful, that even if you find a stone somewhere else, he is willing to discuss it with you, just to make sure you are making an informed decision.


Mark states, " I refuse to sell someone a piece of junk, just because it's cheap, someone else can do that...I provide beauty...or I don't sell it at all."

In an effort to minimize confusion, and to help you compare apples to apples we only offer certified diamonds on our website. The stones listed on our site are NOT owned by us, so even if you pick out one you like, Mark will look at the stone and advise you accordingly. If, it does not meet his strict criteria, he will certainly let you know and find you something even better at a better value to boot. Happy hunting...it's fun and safe!!

If you like something, please Email us the Product ID and we will take a look and get right back to you.

If you need help getting started, or to find something not listed, please call Mark directly at 800.993.5900 No question is silly - you need to be completely informed!!

OUR DIAMOND SEARCH IS TEMPORARILY OFFLINE AND IS BEING REPAIRED - IF YOU NEED HELP PURCHASING A STONE PLEASE DO IT THE OLD FASHION WAY AND GIVE US A CALL - 800.993.5900 - THANKS!